Catfe Mu

a third space for you to romanticize the ordinary thingstuesday ・ wednesday ・ friday ・ saturday

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order #009
cashier: yuukina

hello! my name is yuuki. i make content showcasing how im learning to romanticize the ordinary. when im not making content, im a content strategist and marketer for companies such as bytedance and netease

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sustainable and long lasting strategy for your content or brand

[photography portfolio]

$9.99

an archive of the mundane moments

management information

hello! i've been a social media manager/strategist for myself, stream teams, and content creators for over 10 years. i work every living day of my life continuously studying to understand how to push the boundaries of success on platforms such as twitch, twitter, youtube, and tiktok. my services extend out further than management, so please free to email me if you have any questions.commissions & management is selective! please dm me for any inquiries.last updated 11/20/2024

✧ content coaching - $250

・1x 1-hour discord discuss content direction, strategy, or any other challenges the client is facing in the creator economy.

✧ content manager - only avaliable for longterm clients

・content strategy: developing a content strategy aligned with the streamer's goals and audience.
・collaborations & partnerships: identifying collaborations and partnerships with other streamers or brands
・analytics and performance tracking: monitoring stream performance
・monetization strategies

✧ content strategy plan - open (email for quote)

・full comprehensive plan(s) based on your goals, budget, accessibility, and time that aligns with your fulfillment

Works

creators

stal - 2022 - present

・brand & partnerships negotiations, increasing sponsorship revenue by 75%
・overseeing all 3.0 debut operations as head creative director

Morifae - 2022 - Present ・case study

・Advised on building and sustaining a thriving, engaged community
・Provided actionable steps to achieve Twitch partnership in under a year
・Developed a strategic plan for her YouTube channel, securing YouTube partnership in one month and generating 3-4 digit ad revenue on a monthly basis.

yuzokia - mentee ・case study

・helped skyrocket their short-form content in quality and engagement (50 average to 10,000) with one coaching session alone along with small mentorship sessions throughout the year

frame of reference - project manager: 2021 - 2023

・managed over 100 projects with a variety of content creators.
・aided in creative direction when clients felt lost or didn't trust in their ideas
notable clients:
・lilypichu
・lolnatsumiii
・xlice
・veibae
・hololive
・eavlol

teacuppity - 2021 - 2023

・managing business inquiries via email inbox in english, korean, and japanese
・aided in creative direction and organization for events
・researched and found manufacturers that can deliver high quality merchandise
・streamlined all manufacturing and merchandise production and shipments.

Cptcamille - 2021 - 2022

・Advised on building and sustaining a thriving, engaged community
・Provided actionable steps to achieve Twitch partnership in under a year

corporate work

hansei.gg - community & production director: 2023 - present

professional work with brands/projects:
・netease: Once human influencer marketing campaign
・mackie partnership
・asus partnership
・hyte partnership

streamelements

・creator outreach for hoyoverse/gacha campaigns

netease

・content strategized and did outreach for post-apocalytic survival game once human

lemon8/bytedance: may 2024 - november 2025

・created content and analyzed trends for tiktok's sister application

work with me

UGC

creating unique and immersive videos to garner genuine interaction with the audience opposed to a heavy marketing and sales strategy. allows for consumers to see the functionalities and uses in a cozy space

i excel in creating short-form content involving interior design, home, cooking, desk, technology, productivity, and gaming content in a cinematic style of filming and editing.

past brands i've collaborated with

frequently asked questions

may i repost your work?

please do not repost any of my content! since my content is already posted, please share my profile or post of my work instead

who inspires your work?

i didnt consume much film or movies growing up, so its a bit difficult to say. but if i were to pick, hayao miyazaki

when did you start photography?

i started taking photography/ videography a bit more seriously in 2025

what gear do you use?

you can find all of the gear i use here!

where else can i find your work?

all of my content is exclusively under the alias yuukina or yuukeyna (no additional special characters or numbers before or after. feel free to check my mediakit or homepage for direct links to my social medias

camera gear

camera - - - - - - - - - - - - - sony a7cii
lens - - - - - - - - sigma 24-70mm f/2.8
・tiffen black mist filter
・nisi n/d filter
tripod - - - - - - - - - - - - - - - - neewer

lighting

desk lights - - - - - - - - - - - philips hue
・light strips & monitor light
・benq screenbar
spotlight - - - - - - - - amaran 200x S
・amaran spotlight

frequently asked desk items

keyboard - - - - - - - - - mode sonnet
monitor - - - - - - - - - - - - - - - pixio
bread lamp - - - - - - - - pampshade